| Title | NATURISTS |
| Brand | IKEA FRANCE |
| Product/Service | HOME FURNISHING |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
BUZZMAN Paris, FRANCE
|
|
Advertising Agency
|
BUZZMAN Paris, FRANCE
|
|
Media Agency
|
KR MEDIA Neuilly S/Seine, FRANCE
|
|
Production Company
|
BIG Paris, FRANCE
|
|
Production Company 2
|
SCHMOOZE Paris, FRANCE
|
Credits
| Stéphanie Jourdan |
IKEA France |
Country Marketing Director |
| Carole Feleppa |
IKEA France |
External Communication Manager |
| Karin Aubertin |
IKEA France |
House-Design Consultant |
| Georges Mohammed-Chérif |
BUZZMAN |
President and Creative Director |
| Thomas Granger |
BUZZMAN |
Vice-President |
| Julien Levilain |
BUZZMAN |
Associate Director |
| Stéphane Santana |
BUZZMAN |
Art Director |
| Benjamin Dessagne |
BUZZMAN |
Copywriter |
| Bénédicte Muller/Emilie Pellicer |
BUZZMAN |
Agency Managers |
| Fanny Camus-Tournier/Clément Scherrer |
BUZZMAN |
Strategic Planner |
| Vanessa Barbel/Katya Violi |
BUZZMAN |
TV Producers |
| Clara Bascoul-Gauthier/Bastien Bonnet |
BUZZMAN |
Communication ans PR Managers |
| Martin Kalina |
BUZZMAN |
Director |
The Campaign
These films emphasize the importance of having meals together. Beyond the pleasure of spending time with family or friends during meals, the table setting enables discussions, exchanges and real connections. With the tag line ‘Take your seat back at the table’, the campaign is an invitation to never miss again these comforting and key moments in ones life. These spots showcase some hilarious consequences that decisions taken at the dinner table might have in ones absence. Be faced with a nudist camp during holidays, be sent out to a crappy scout summer camp by his parents, or being awaken by a new creepy roommate in the middle of the night: such situations would not have happened if people kept their seat at table, where big decisions are made. These spots follow the same mechanism: a reveal is followed by the message, « 79% of important decisions are made at the table » and the tagline « Take your seat back at the table ».