| Title | MAKE YOUR TIME GREAT |
| Brand | RENAULT |
| Product/Service | ESPACE |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production Company
|
STINK Paris, FRANCE
|
|
Production Company 2
|
PRODIGIOUS Saint-Denis, FRANCE
|
Credits
| Sebastien Vacherot |
Publicis Conseil |
Executive Creative Director |
| Marcelo Vergara |
Publicis Conseil |
Executive Creative Director |
| Sebastien Vacherot |
Publicis Conseil |
Creative Director |
| Marcelo Vergara |
Publicis Conseil |
Creative Director |
| Patrick Lara/Claire Roy-Thermes/Gregoire Verdet/marie Fourure/Anouk Benlolo/Sach |
Publicis Conseil |
Account Managers |
| Michael Van Der Sande/Caroline Mechai/Antoine Wolf/Sophie Cranshoff-Meli |
Renault |
Advertiser Supervisors |
| Pierre Marcus/Benjamin Besnainou |
Prodigious |
Production 360 |
| Vincent Bordier |
Prodigious |
Post Production |
| Laurent Favard/Emmanuel Rambaldi |
Prodigious |
Sound Production |
| Carlos Serrano/Romain Busnel |
Prodigious |
Business Affairs |
| Jean Luc Chirio |
Prodigious |
Art Buyer |
| Anne Traonouil |
Publicis Conseil |
Art Buyer |
| Sylvaine Mella |
STINK |
Production |
The Campaign
To celebrate the launch of the new Espace, we have created a campaign based on a key value for
the target audience: time.
Entitled 'Make your Time great', the campaign positions the new Espace as a crossover, offering its
drivers a different perception of time.
To illustrate this concept, Kevin Spacey talks about how his career often means he has to become
someone else and the secret as to how he 'makes his time great' .
In an intimate way, he shares his experience and takes us on a journey through his most iconic
roles: American Beauty, The Usual Suspects and House of Cards.
A journey that reveals the man behind the actor.
A metaphor for the journey of a businessman, who must always question and challenge himself,
whilst also making time for himself.