| Title | SEX ADDICTS |
| Brand | FRANCE 5 |
| Product/Service | SEX ADDICTS (TRAILER) |
| Category |
A10. Publications & Media |
|
Entrant Company
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production Company
|
LES TÉLÉCRÉATEURS Paris, FRANCE
|
|
Production Company 2
|
CAPITAINE PLOUF Paris, FRANCE
|
|
Production Company 3
|
HOME DIGITAL PICTURES Paris, FRANCE
|
Credits
| Fabrice Delacourt |
Publicis Conseil |
Executive Creative Director |
| Olivier Desmettre |
Publicis Conseil |
Executive Creative Director |
| Fabrice Delacourt |
Publicis Conseil |
Creative Director |
| Olivier Desmettre |
Publicis Conseil |
Creative Director |
| Julien Deschamps |
Publicis Conseil |
Copywriter |
| Jordan Lemarchand |
Publicis Conseil |
Art Director |
| Eric Rinaldi |
France TV |
Creative Director |
|
Capitaine Plouf |
Sound Producer |
| Thomas Rhazi |
|
Director |
| Arno Moria/Clémence Cuvelier |
Les Télécréateurs |
Producer |
|
Home Digital Picture |
Post Production |
The Campaign
The scene takes place in male restroom. A man is peeing alone at the urinal. Suddenly a man who looks exactly like him appears. This evil double tries to force the man to have sex with him. The man resists at first but ends up accepting the sexual relation facing his double’s physical superiority… A door closes letting us imagine what comes next. When the door opens a few minutes later, we realize that there was in fact only one man inside the cubicle. The man looks silently at himself in the mirror above the washbasin as the following text appears : “1 out of 20 people are victims of their own sexual impulses ” Then :”Get into the head of Sex Addicts, Tuesday 20:40”