| Title | BEAUTIFUL IS BETTER 2/2 |
| Brand | ORANGE |
| Product/Service | TELECOMMUNICATION |
| Category |
A13. Commercial Public Services |
|
Entrant Company
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
|
Production Company 2
|
PRODIGIOUS Saint-Denis, FRANCE
|
Credits
| Fabrice Delacourt/Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Fabrice Delacourt/Olivier Desmettre |
Publicis Conseil |
Creative Directors |
| Marc Rosier |
Publicis Conseil |
Copywriter |
| Jean-Marc Tramoni |
Publicis Conseil |
Art Director |
| Julien Didier |
Publicis Conseil |
Assistant DA |
| Marie Wallet/Claudia Weiss/Steven Roue/Sandrine Martin |
Publicis Conseil |
Account Managers |
| Fabienne Dulac/Quentin Delobelle/Severin Cassan/Annabel Salesa/Celine Luc/Severi |
Orange |
Advertiser Supervisors |
| Betty Bertrand |
Quad Production |
Post Production |
| Pierre Marcus/Armelle Sudron |
Prodigious |
TV Production |
| Boris Jeanne/Boris Nicou |
Prodigious |
Sound Production |
| Carlos Serrano/Till Buisson |
Prodigious |
Business Affairs |
| Je/Jo |
XX |
Director |
The Campaign
At some point, everybody has asked themselves: 'What's the point of this app?' There are countless
examples. The app that claps for you, or that makes the sound of a whip or a bottle-opener:
completely pointless apps have taken over our smartphones.
Orange has built on this funny observation to launch its campaign « Dumb Apps', coming up with
crazy, absurd apps presented in an original, innovative series of 4 films that can be viewed online,
on mobile and and TV.
The campaign is designed to promote Orange apps that really can be useful or fun for everyone.