THE INGRESS AXA SHIELD: THE ULTIMATE PROTECTION
| Title | THE INGRESS AXA SHIELD: THE ULTIMATE PROTECTION |
| Brand | AXA |
| Product/Service | AXA SHIELD |
| Category |
B01. Internet Film |
|
Entrant Company
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PUBLICIS CONSEIL Paris, FRANCE
|
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Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production Company
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GANG FILMS Paris, FRANCE
|
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Production Company 2
|
PRODIGIOUS Saint-Denis, FRANCE
|
Credits
| Cedric Gueret |
Publicis Conseil |
Executive Creative Director |
| Frederic Royer |
Publicis Conseil |
Creative Director |
| Gerald Schmite |
Publicis Conseil |
Art Director |
| Nicolas Schmitt |
Publicis Conseil |
Copywriter |
| Pierre Desangles/Magali Bergeroux/Julien Jacques/Camille Serrand |
Publicis Conseil |
Account Managers |
| Alastair Maclean |
Publicis Conseil |
Head of Planning |
| Pierre Robinet |
Publicis Conseil |
Digital Director |
| Frederic Tardy/Paul Benett/Cecilia Gomez |
AXA |
Advertiser Supervisors |
| John Hanke/Mathieu de Fayet |
Google |
Partner |
| Rob Sanders/Nathalie Le Caer |
Gang Films Paris |
Producers/Post Production |
| Pierre Marcus/Benjamin Besnaïou |
Prodigious |
TV Producers |
| Carlos Serrano/Elodie Siliart/Till Buisson |
Prodigious |
Business Affairs |
The Campaign
between two Ingress enemies. In their everlasting clash, the only way to protect each of their faction
may be the AXA Shield, the most powerful protection asset developed by AXA in partnership with
Google's Niantic Labs alternate reality mobile game.
Cultural and/or context information
We wanted to engage with a more tech savvy audience, more engaged with what is on their
horizon, than what they can lose.
We wanted to connect with them and make them understand the scale and importance of the protection we can provide, as at AXA, protection is our calling.
So we took the realm that interested them most: the world of digital gaming, becoming the first
insurance company that can protect you both in the physical and virtual world.
On top of a dedicated partnership with Ingress, the Google's Niantic Labs alternate reality mobile
game, we introduced AXA at the heart of the scenario, and in order to reach with a broader
audience, we created a unique online fiction about an impossible love story between 2 members of
opposite factions, building on the myth of Romeo and Juliet and taking our protection promise to a
whole new emotional level.