| Title | FASHION 2/2 |
| Brand | ULULE |
| Product/Service | FINANCIAL SERVICES |
| Category |
B01. Internet Film |
|
Entrant Company
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Production Company
|
BLACKTOOL Paris, FRANCE
|
Credits
| Olivier Desmettre |
Publicis Conseil |
Executive Creative Director |
| Fabrice Delacourt |
Publicis Conseil |
Executive Creative Director |
| Olivier Desmettre |
Publicis Conseil |
Creative Director |
| Fabrice Delacourt |
Publicis Conseil |
Creative Director |
| Benjamin KARSENTI |
Publicis Conseil |
Copywriter |
| Yves SARHADIAN |
Publicis Conseil |
Art Director |
| César CROZE/Thomas MARION |
Publicis Conseil |
Account Managers |
| Alexandre BOUCHEROT/Arnaud BURGOT |
Ulule |
Advertiser Supervisors |
|
Blacktool |
Production |
|
Blacktool |
Realisation |
| Olivier GUERBOIS |
|
DOP |
|
Blacktool |
Post-Production |
| Charles POUCHAYRET/Eric CERVERA |
|
Sound |
| Simon HENNER |
|
Music composition |
The Campaign
We wanted to illustrate the fact that whatever you do in life you can always support or create something that you are passionate about.
To do that we used a sequence shot to make the viewer dive into two worlds that are not easy to access : Fashion and cinema.
The reveal shows two professions that are drastically opposed with their surroundings, yet they fit in perfectly.