| Title | MIRROR |
| Brand | UNHCR, THE UNITED NATIONS REFUGEE AGENCY |
| Product/Service | CAMPAIGN ON TOLERANCE TOWARDS IDPS IN UKRAINE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
PROVID Kiev, UKRAINE
|
|
Advertising Agency
|
PROVID Kiev, UKRAINE
|
|
Production Company
|
ESSE PRODUCTION HOUSE, UKRAINE
|
|
Production Company 2
|
TERMINAL FX Kiiv, UKRAINE
|
Credits
| Sergii Zinoview |
Provid |
Creative Director |
| Vlad Galyapa |
Provid |
Creative Group Head/Copywriter |
| Mariia Plotnikova |
Provid |
Art Director |
| Elena Guk |
Provid |
Project Manager |
| Ivan Sautkin |
Esse Production House |
Director |
| Yuriy Barsuk |
Esse Production House |
Dop Lighting Cameraman |
| Nikolay Kishuk |
Esse Production House |
Art Director |
| Sergey Kornienko |
Esse Production House |
1st Ad |
| Daria Stepani |
Esse Production House |
Producer |
| Vitaliy Sheremetiev |
Esse Production House |
Executive Producer |
| Artem Mostovoy |
Esse Production House |
Sound Design Arrangement |
| Roman Bazuchenko |
Terminal Fx |
Executive Producer |
| Sergey Chistyak |
Terminal Fx |
Head Of Commercial Post-production |
| Dmitriy Chistyak |
Terminal Fx |
Head Of Commercial Post-production |
| Anna Viktorova |
Terminal Fx |
Post-production Producer |
| Nina Sorokopud |
Unhcr |
Public Information Officer |
| Ivanna Myronenko-dribna |
Unhcr |
Public Information Assistant |
The Campaign
Routine morning of the regular Ukrainian family, enjoying their comfort in cozy and established home, takes a dramatic turn.
While doing morning chores in a bathroom, a mother is suddenly disturbed by a vision of her other self in the bathroom mirror. Seemingly as puzzled as she is, her reflection stands in emptied, ready to be forsaken bathroom. She is weary, stressed out and dressed for the long road.
The camera shifts from one side of the mirror to the other, making the sinister reflection a reality, and the cozy sunlit bathroom – a reflection instead.
In a voiceless emotional exchange of glances both women come to the verge of the breakdown, when sudden thunder strike and family members, packed to evacuate for good, make the weary mother snap out of it, take the remaining toothbrushes and run away, leaving her alter-ego on the peaceful side of the mirror speechless and grief-stricken with this dark foreshadowing.