| Title | THE CAKE TEST |
| Brand | HUNGARIAN TELEKOM |
| Product/Service | IMAGE |
| Category |
B01. Internet Film |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
|
Production Company
|
FOCUS FOX STUDIO Budapest, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Zoltan Havasi |
Isobar Budapest |
Chief Strategic Planner |
| Péter Zsembery |
Isobar Budapest |
Lead Copywriter |
| Zoltán Mendrei |
Isobar Budapest |
Art Director |
| Orsolya Szládovics |
Isobar Budapest |
Copywriter |
| Ákos Sándor |
Isobar Budapest |
Art Director |
| Balázs Száday |
Isobar Budapest |
Business Director |
| Éva Bayer-baróti |
Isobar Budapest |
Agency Producer |
| Szonja Németh |
Isobar Budapest |
Lead Project Manager |
| Fanni Molnár |
Isobar Budapest |
Project Manager |
The Campaign
The cake-test video was a real experiment. We placed secret cameras in a kindergarten; selected kids from groups and showed them a huge cake, which was surprise for the others. The kids went back to their group and we just listened to their reactions: would they keep the secret themselves or share it with their friends?