IN THE HEART OF ITALY WITH ITALY THAT WE CARE
| Title | IN THE HEART OF ITALY WITH ITALY THAT WE CARE |
| Brand | GRUPPO GABRIELLI |
| Product/Service | THE GABRIELLI GROUP' S STORY FROM 1892 UNTIL TODAY |
| Category |
B03. Branded Content & Entertainment Film |
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Entrant Company
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GRUPPO GABRIELLI Ascoli Piceno, ITALY
|
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Advertising Agency
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GRUPPO GABRIELLI Ascoli Piceno, ITALY
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Production Company
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DEJA VU PRODUCTION, ITALY
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Credits
| Piccioni Giuseppe |
Leart' srl |
Producer |
| Pizzingrilli Aldo |
Gruppo Gabrielli |
|
The Campaign
The short film is the evolution of the Italian business through an ideal journey .
This "Time Travel" takes us back in 1800s where the first Emporium Store was born. In the center of Italy, during a Family Portrait shoot, the leading actress doesn't find one of her favourite earrings and goes in to the shop to search for it.
She starts to live a time travel passing by different ages, living the most important steps that have defined the business DNA Group : from the stock price of 1950s, to the 1960s, the supermarket birth in '80s , the hypermarket in the '90s until the birth of the first Shopping Center of today.
This time travel show us the tradictions and customs of a country which was preparing for the economic boom , which has been able to put the force and the will to do the best in those years characterized by industrial and economic growth .
In the last scene, the leading actress finally find her earring in our age (XXI century).