| Title | HOVERTRAY |
| Brand | BURGER KING |
| Product/Service | FAST FOOD |
| Category |
B01. Internet Film |
|
Entrant Company
|
BUZZMAN Paris, FRANCE
|
|
Advertising Agency
|
BUZZMAN Paris, FRANCE
|
|
Production Company
|
LES IMPRODUCTIBLES Paris, FRANCE
|
Credits
| Bérénice Charles/Carole Rousseau |
BURGER KING |
Marketing Directors |
| Georges Mohammed-Chérif |
BUZZMAN |
President and Creative Director |
| Thomas Granger |
BUZZMAN |
Vice-President |
| Julien Levilain |
BUZZMAN |
Associate Director |
| Louis Audard/Tristan Daltroff |
BUZZMAN |
Copywriter and Art Director |
| Pierre Guengant/Loïc Coelho/Clémence Gateau |
BUZZMAN |
Account Managers |
| Julien Scaglione/Loris Bernadini/Marie le Scao/Constance Bonardi |
BUZZMAN |
Social Media Managers |
| Clara Bascoul-Gauthier/Marine Nedjam |
BUZZMAN |
Communication and PR Managers |
| Vanessa Barbel/Margaux Despointes/Benoit Crouet |
BUZZMAN |
Production TV |
| Romain Quirot |
BUZZMAN |
Director |
The Campaign
The film introduces Burger King's France answer to crowded restaurants, the Hovertray. It opens on two friends picking up their order in Burger King. One complains that they are never going to find seats. "Seats?" asks the other. "Where we're going, we don't need seats." and reveals that their tray hovers.
We then see customers using advantages of the Hovertray. Some are enjoying their meal on their feet, standing at their hovertray. Other is walking along, texting and drinking, while his hovertray glides smoothly alongside him.
A customer finally points out, “But if you already have seat it’s pointless“
“Totally“, the voiceover concedes with a certain humour, “But it’s cool“.
The film ends at a drive-thru, showing a guy reaches his hand out of a DeLorean to collect a meal on a hovertray before the car goes back to the future.