| Title | RED BULL FOR G-DRIVE |
| Brand | GAZPROMNEFT |
| Product/Service | G-DRIVE |
| Category |
B02. Viral Film |
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Entrant Company
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UNITE Moscow, RUSSIA
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Advertising Agency
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UNITE Moscow, RUSSIA
|
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Media Agency
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UNITE Moscow, RUSSIA
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Production Company
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UNITE Moscow, RUSSIA
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Credits
| Olga Matveeva |
Unite |
Director |
The Campaign
This summer the fuel brand G-Drive and RedBull presented a joint product: RedBull for G-Drive. The energy drink gives people extra power and is being sold exclusively on Gazpromneft gas station. Our goal was to create viral video clips to introduce the new product and attract millions of people to it. The main character of the campaign is a Hulk - player with one of the most powerful shots in the world.
We wanted to show how powerful Hulk’s shots can be if he drinks product. A series of realistic video clips looking like they were made with a mobile phone demonstrates Hulk’s incredible power which he has after having an energy drink. 6 viral video clips with the common hashtag G-Drive #thisispowerful were released.
The video clip series got more than 70 million views and quickly reached the top on Youtube. The clips got more than 850 thousand likes and the viral effect made up 600% of what had been planned. The news instantly got to the top-ranked Russian media and to the key world publishers in more than 50 countries. The video clips broke all the viewing records and became the viral project #1 in Russia vith ROI 200%