Title	DEFROST DINNERS
Brand	ELECTRABEL
Product/Service	ENERGY SUPPLIER
Category	B03. Branded Content & Entertainment Film
Entrant Company	FAMOUS BRUSSELS, BELGIUM
Advertising Agency	FAMOUS BRUSSELS, BELGIUM
Production Company	WOESTIJNVIS Vilvoorde, BELGIUM

Name	Company	Position
Tim Driesen	Famous Brussels	Creative Director
Iwein Vandevyver	Famous Brussels	Creative Director
Laurent Dochy	Famous Brussels	Digital Creative Director
Carola Michiels	Famous Brussels	Business Director
Isabelle Hankard	Famous Brussels	Brand Leader
Annick Danckers	Famous Brussels	Project Leader
Bart Segers	Famous Brussels	Digital Production Director
Diederik Jeangout	Famous Brussels	Art Director
Pieter Claeys	Famous Brussels	Copywriter
Luc Libens	Famous Brussels	Copywriter

The Campaign

The right choice of media was crucial to gain sympathy for our brand & the campaign. That is why instead of using classical media, we decided to partner with Belgium's favorite cooking reality show: ‘Come Dine With Me’ (Komen Eten). In this show every week 4 people, who do not know each other, invite each other on a diner party at their home to show of their cooking skills. For the final episodes of 2014's season we changed the name of the show, and called it 'Come Defrost With Me.'? The participants of 'Come Defrost With Me' were then challenged to defrost their freezers & entertain their guests with meals prepared with the ingredients of their freezers only. Prawns in Vanilla Sauce, Fish Sticks with a touch of parsley, ... makes you wish you were there, right?