| Title | I SAW YOUR WILLY |
| Brand | NSPCC |
| Product/Service | NSPCC |
| Category |
B01. Internet Film |
|
Entrant Company
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Production Company
|
HORNET London, UNITED KINGDOM
|
Credits
| Beri Cheetham |
Leo Burnett London |
Creative Director |
| Alison Steven |
Leo Burnett London |
Copywriter |
| Liam Bushby |
Leo Burnett London |
Art Director |
| Abby Jenkins |
Leo Burnett London |
Agency Producer |
| Bruce Macrae |
Leo Burnett London |
Agency Producer |
| Serena Schellenberg |
Leo Burnett London |
Agency Producer |
| Dan and Jason |
Leo Burnett London |
Director |
The Campaign
“I Saw Your Willy”, centres on a young boy, Alex, who found that sharing photos can have serious consequences. What all started out as a bit of fun with his friend and a smart phone in his bedroom quickly changed as his picture embarrassingly goes viral and is shared not only among his fellow classmates, but with the world. Which ends up impacting his entire life.