TENNIS UK

Short List
TitleTENNIS UK
BrandMARS - MARS CHOCOLATE DEUTSCHLAND
Product/ServiceMARS MINI BARS
Category A01. Food
Entrant Company BBDO GROUP GERMANY Dusseldorf, GERMANY
Advertising Agency BBDO GROUP GERMANY Dusseldorf, GERMANY
Media Agency MEDIACOM Düsseldorf, GERMANY
Production Company TWIN FILM Munich, GERMANY
Production Company 2 BBDO CRAFTWORK Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider Bbdo Group Germany Gmbh Chief Creative Officer
Darren Richardson Bbdo Düsseldorf Gmbh Chief Creative Officer
Darren Richardson Bbdo Düsseldorf Gmbh Executive Creative Director
Kristoffer Heilemann/Sebastian Hardieck Bbdo Düsseldorf Gmbh Creative Managing Director
Karen Walker Bbdo Düsseldorf Gmbh Creative Director/Script
Tobias Von Aesch/Charlon De Graav Bbdo Düsseldorf Gmbh Art Director
Penelope Abreu Bbdo Düsseldorf Gmbh Copywriter
Sabine Frank Bbdo Düsseldorf Gmbh Client Service Director
Nadia Leytes Bbdo Düsseldorf Gmbh Account Director
Valérie Gentis Bbdo Düsseldorf Gmbh Agency Producer
Steffen Gentis Craftwork/Bbdo Group Germany Gmbh Producer/Chief Production Officer
Jonathan Degueldre/Tobias Habermeyer/Jörg Fudickar/Kendra Maass/Tobias Grumbach Twin Film/Chamaeleon/Studio Funk Producer
- Chamaeleon Digital Vision Gmbh Post Production Company
- Studio Funk Düsseldorf Audio Production House
Arne Schulze Studio Funk Düsseldorf Sound Engineer
Eric Yealland Upshot Studios/Toronto Director/Director Of Photography
Taco Arts - Editor
Dominik Skopp/Arne Hottgenroth Chamaeleon Digital Vision Gmbh Visual Effects
Candy Anne Mitchell/Camilla Van Zyl - Make Up Artist/Styling

The Campaign

Set on a sunny tennis court where two racket-carrying men are preparing for a game, the spot opens with our hero asking his friend if he’d like to play. He proceeds to throw the ball as in a game of fetch. Except he hasn’t thrown the ball. It’s the old “pretend to throw the ball to confuse man’s best friend trick.” As his friend also happens to be a man, he’s not confused at all and readily identifies where the ball is – behind our hero’s back. This incredible show of intelligence is deemed worthy of a Mars Mini people treat. As well as a firm pat on the head and a, “Good boyyyy!” We’re left with the identification of Mars Minis as, People Treats.