Title	ANAGRAM LOVERS
Brand	MATTEL
Product/Service	SCRABBLE
Category	A09. Travel, Transport & Tourism, Entertainment & Leisure
Entrant Company	LOLA / MULLEN LOWE GROUP Madrid, SPAIN
Advertising Agency	LOLA / MULLEN LOWE GROUP Madrid, SPAIN
Production Company	LANDIA Buenos Aires, ARGENTINA

Name	Company	Position
Chacho Puebla	Lola/Mullen Lowe	Chief Creative Officer
Francisco Cassis	Lola/Mullen Lowe	Executive Creative Director
Tomás Ostiglia	Lola/Mullen Lowe	Creative Director
Juan Sevilla	Lola/Mullen Lowe	Creative Director
André Toledo	Lola/Mullen Lowe	Copywriter
Lucas Reis	Lola/Mullen Lowe	Art Director
Saulo Rocha	Lola/Mullen Lowe	Art Director
Lucas Reis	Lola/Mullen Lowe	Designer
Rocío Abarca	Lola/Mullen Lowe	Account Director
Beatriz Moreno	Lola/Mullen Lowe	Account Supervisor
Marie Gilot	Lola/Mullen Lowe	Agency Producer

The Campaign

A short story of a boy and a girl. They don´t know each other, but they are connected in a very particular way. Both stories are told using anagrams, words made of the same letters, showing that there´s actually magic in these words.