Title	AFTENPOSTEN STROKE VERSION
Brand	NORWEGIAN AIR AMBULANCE
Product/Service	EMERGENCY HEALTH CARE
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Media Agency	STARCOM Oslo, NORWAY
Production Company	BACON OSL Oslo, NORWAY
Production Company 2	EINAR FILM & FORTELLINGER Oslo, NORWAY

Name	Company	Position
Bjørnar Buxrud	TRY	Copywriter
Torkild Jarnholt	TRY	Copywriter
Yngve Holtberget	TRY	Account Director
Ulla Hennum Birkrem	TRY	Project Manager
Øystein Halvorsen	TRY	Copywriter
Karin Lund	TRY	Art Director
Helge Gjertveit	TRY	Account Supervisor
Eline Vik	TRY	Account Manager
Guri Neby	Einar Film	Producer
Aksell Hennie	Einar Film	Director

The Campaign

The idea “A stroke can happen at any time - even in a commercial break” turned a well-known commercial for Norwegian brands, into commercials for the NAA. The commercials started out as people had come to known them, but in our films, actors or film crew suddenly suffered a stroke, giving them an unexpected twist. In this particular film, seemingly a commercial for Norwegian newspaper Afteposten, the cameraman all of a sudden suffers from a stroke. The production comes to an abrupt halt as actors and other crewmembers rushes to help him. A voice-over addresses the surprise nature of strokes, and the importance of quick first aid response if a stroke should occur.