Title	BABEL-THERE IS ALWAYS A JOB TO BE DONE.
Brand	HORNBACH
Product/Service	DIY HOME IMPROVEMENT SUPERSTORES
Category	A08. Retail Stores, Restaurants & Fast Food Outlets
Entrant Company	HEIMAT Berlin, GERMANY
Advertising Agency	HEIMAT Berlin, GERMANY
Media Agency	CROSSMEDIA Düsseldorf, GERMANY
Production Company	TRIGGER HAPPY PRODUCTIONS Berlin, GERMANY

Name	Company	Position
Guido Heffels	Heimat/Berlin	Chief Creative Officer
Frank Hose	Heimat/Berlin	Creative Director
Marlon Fischer, Nicolas Blättry	Heimat/Berlin	Copywriter
Felix Pfannmueller	Heimat/Berlin	Art Director
Tim Holtkötter	Heimat/Berlin	Account Director
Pep Bosch	Trigger Happy Productions	Director
Paco Femenia	Trigger Happy Productions	Cameraman
Franziska Falk	Heimat/Berlin	Account Manager
Franziska Lequen	Heimat/Berlin	Account Manager
Jared Leistner	Heimat/Berlin	Art Director
Kenzi Benabdallah	Heimat/Berlin	Art Director Digital

The Campaign

At an undefined location people from all over the world with different nationalities and cultural backgrounds gather and start collaborative construction project. But they do not communicate with each other, each party works for themselves. In addition every one works with their own construction method. While one group is building a door, another group walls it up already. Immediately after finishing up a wall, it gets sawn up. This happens over and over again. We witness a huge disorder, in which everyone works against each other. At the end the workers stand in front of a huge and shaky house, consisting of many different building styles. It comes to the inevitable end: The building starts to wobble and collapses spectacularly. After the collapse the people look clueless at the ruin of their work. The claim of the campaign emphasizes the final scene: There is always a job to be done. Finally the mass of DIYers awakens and get it together. Together they start over again and for the first time stand helping to each other’s side