Title	TASTE THE TRANSLATION
Brand	ELAN
Product/Service	TRANSLATOR
Category	B01. Internet Film
Entrant Company	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Advertising Agency	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production Company	DPPLR Amsterdam, THE NETHERLANDS

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Maarten Vrouwes/Friso Ludenhoff/	J. Walter Thompson Amsterdam	Creative Director
Kyoko Takeshita	J. Walter Thompson Amsterdam	Designer/Concept
David Navarro	J. Walter Thompson Amsterdam	Designer
Ronald Mica	J. Walter Thompson Amsterdam	Designer
Güney Soykan	J. Walter Thompson Amsterdam	Designer
Linda Jansen	J. Walter Thompson Amsterdam	Concept Producer
Stephanie Ruitenbeek	J. Walter Thompson Amsterdam	Screen Producer
Stephanie Ruitenbeek/Mariska Fransen	J. Walter Thompson Amsterdam	Producer Post Production
Maarten Groen	Dpplr	Director
Amber Akkermans	Dpplr	Producer
Ruben Labree	DPPLR	Editor
Mick Dantzig	Freelancer	Dop
Wouter Abbestee/Chee-han Wong	Freelancer	Editor
Jacco Lenstra	Studio Alfred Klaassen	Sound Design Arrangement

The Campaign

To prove that ELAN offers a better tool than Google, we put both tools to a test. A tasting test. We translated a Japanese recipe, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. We filmed this test and posted it on social media.