Title	PAINT-BRUSH
Brand	HAGEBAUMARKT
Product/Service	DIY STORE
Category	A08. Retail Stores, Restaurants & Fast Food Outlets
Entrant Company	THJNK Hamburg, GERMANY
Advertising Agency	THJNK Hamburg, GERMANY
Production Company	TEMPOMEDIA Frankfurt, GERMANY

Name	Company	Position
Armin Jochum	Thjnk	CCO
Patrick Matthiensen	Thjnk	Creative Director
Leif Johannsen	Thjnk	Creative Director
Tomek Strzalka	Thjnk	Art Director
Anna Lee Sønnichsen	Thjnk	Account Manager
Olga Baiz	Thjnk	Account Manager
Michael von Bach	Thjnk	Strategic Planner
Ralph Teichmann	Thjnk	Agency Producer
Stefan Anlauf	Thjnk	Copywriter
Jakob Rabold	Thjnk	Copywriter
Sebastian Plum	Thjnk	Copywriter
Alex Feil	Alex Feil	Director
Sabine Panek	tempomedia	Editor
Ekkehart Pollack	tempomedia	DOP Lighting Cameraman
Supreme Music Gmbh	Supreme Music Gmbh	Music
nhb ton GmbH/nhb video GmbH	nhb ton GmbH/nhb video GmbH	Post Production
Stefan Lügger	nhb ton GmbH	Sounddesign
Clyde Rainsbury	Clyde Rainsbury	Setdesign
Merlin Ortner	Merlin Ortner	Setdesign
Ashton Hikinson Casting (London)/Tröger Casting (Germany)/xxx (South Africa)	Ashton Hikinson Casting (London)/Tröger Casting (Germany)/xxx (South Africa)	Casting

The Campaign

A TV commercial showing Germany’s do-it-yourselfers that help from hagebaumarkt is only ever an arm’s length away. A one-of-a-kind TV mechanism that connects hagebaumarkt with its customers’ day-to-day DIY problems. Help is provided right there at hagebaumarkt and is always showcased in a very humorous way. With this TV commercial, hagebaumarkt advertises not only its brushes, varnishes and paints product category but also its very own brand values: closeness to customers and readiness to help.