Title	SAMSUNG EMOTION PROJECT
Brand	SAMSUNG ELECTRONICS ITALIA
Product/Service	SAMSUNG CONSUMER ELECTRONICS
Category	B03. Branded Content & Entertainment Film
Entrant Company	LEO BURNETT ITALY Milan, ITALY
Advertising Agency	LEO BURNETT ITALY Milan, ITALY
Production Company	BEDESCHI FILM Milan, ITALY

Name	Company	Position
Francesco Bozza	Leo Burnett Co. Milan Italy	Executive Creative Director
Alessandro Antonini	Leo Burnett Co. Milan Italy	Executive Creative Director
Christopher Jones	Leo Burnett Co. Milan Italy	Creative Director
Nicoletta Zanterino	Leo Burnett Co. Milan Italy	Copywriter
Alessandro Polia	Leo Burnett Co. Milan Italy	Art Director
Alice Jasmine Crippa	Leo Burnett Co. Milan Italy	Creative Team
Federica Rebuzzini	Leo Burnett Co. Milan Italy	Creative Team
Andrea Castiglioni	Leo Burnett Co. Milan Italy	Project Manager
Raffaella Ramondetti	Leo Burnett Co. Milan Italy	Social Media/Content Manager
Niccolò Arletti	Leo Burnett Co. Milan Italy	Managing Director
Viktoria Ovtcharenko	Leo Burnett Co. Milan Italy	Account Director
Federica Giacomotti	Leo Burnett Co. Milan Italy	Account Manager
Isabella Guazzone	Leo Burnett Co. Milan Italy	Agency Producer
Claudio Gallinella	Bedeschi Film	Director
Diana Passone	Bedeschi Film	Producer

The Campaign

Samsung eMotion Project points out the potentialities of Samsung Gear VR technology by developing an engaging, empathetic and educational story. For the first time ever, Samsung Gear VR has been used to allow hospitalized children to experience an emotional visit to a stunning amusement park -– while they're still in the hospital. The emotional potential of Samsung Gear VR has been put at the disposal of the pediatric department of Santa Maria Goretti hospital in Latina; more than 20 video contents were specifically created with a 360° camera, filming the most engaging attractions of Movieland (an amusement park near Lake Garda). A short film has been produced to tell these children's emotional and poignant experience; the documentary-styled piece shows how VR technology can really turn into an emotional medicine.