FIND YOUR FLOW

Silver Eurobest
TitleFIND YOUR FLOW
BrandLUCOZADE RIBENA SUNTORY
Product/ServiceLUCOZDE ENERGY
Category A02. Drinks (Alcoholic & Non-Alcoholic)
Entrant Company GREY LONDON, UNITED KINGDOM
Advertising Agency GREY LONDON, UNITED KINGDOM
Media Agency MEDIACOM London, UNITED KINGDOM
Production Company PARK PICTURES London, UNITED KINGDOM
Credits
Name Company Position
Darren Wright Grey London Creative Director
Theo Bayani Grey London Copywriter
Miguel Gonzalez Grey London Art Director
Emma Fasson Grey London Agency Producer
Eleni Sarla Grey London Managing Partner
Matt Tanter Grey London Head of Planning
Sarah Jones Grey London Account Director
Holly Clancey Grey London Senior Planner

The Campaign

The film sees a number of individuals in their flow, on top form. We see a window cleaner rapidly washing windows in double time, a man on a bus flicking his pin through his fingers with effortless style whilst nailing a crossword. A librarian restacks shelves, throwing books onto cases behind her back. A hairdresser gives the best short back and sides of his life, despite the fact it's a dog in the chair. A man at the gym recovers from an embarrassing fall by stylishly falling into a set of press-ups. A man in a fast food van whips up a kebab in a dazzling, fluid manner. A woman changes the tyre on her car whilst simultaneously driving down the motorway. Finally, a woman in an office catches a bottle of Lucozade Energy that her colleague throws to her from behind.