Title	ELLEEMAE
Brand	MUMSNET
Product/Service	EDUCATION INITIATIVE: TEACH YOUR KIDS TO DIAL 999
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Production Company	ACADEMY FILMS London, UNITED KINGDOM

Name	Company	Position
Nils Leonard		CCO
Vicki Maguire	Grey London	Deputy Exec Creative Director
Jonathan Marlow	Grey London	Creative Director
Fredrik Planchon	Academy Films	Director
Sam Rice-Edwards	Academy Films	Editor
Justine Roberts	Mumsnet	CEO and Co Founder
Natalie Graeme	Grey London	Managing Partner
Clare Campbell	Grey London	Business Director
Leo Rayman	Grey London	Chief Strategy Officer
Veronique Rhys-Evans	Grey London	PR Director

The Campaign

In the film we hear the real phone call to the emergency services from 5 year old Elleemae Addison and witness the unforgettable chain of events that follow. Powerfully recreated using real family portraiture and unconventional footage, the film rises, driven by an original score to its climax where the incredible efforts of the little girl result in the saving of her mother.