Title	SUMMER CAMP
Brand	IKEA FRANCE
Product/Service	HOME FURNISHING
Category	A08. Retail Stores, Restaurants & Fast Food Outlets
Entrant Company	BUZZMAN Paris, FRANCE
Advertising Agency	BUZZMAN Paris, FRANCE
Media Agency	KR MEDIA Neuilly S/Seine, FRANCE
Production Company	BIG Paris, FRANCE
Production Company 2	SCHMOOZE Paris, FRANCE

Name	Company	Position
Stéphanie Jourdan	IKEA France	Country Marketing Director
Carole Feleppa	IKEA France	External Communication Manager
Karin Aubertin	IKEA France	House-Design Consultant
Georges Mohammed-Chérif	BUZZMAN	President and Creative Director
Thomas Granger	BUZZMAN	Vice-President
Julien Levilain	BUZZMAN	Associate Director
Stéphane Santana	BUZZMAN	Art Director
Benjamin Dessagne	BUZZMAN	Copywriter
Bénédicte Muller/Emilie Pellicer	BUZZMAN	Agency Managers
Fanny Camus-Tournier/Clément Scherrer	BUZZMAN	Strategic Planner
Vanessa Barbel/Katya Violi	BUZZMAN	TV Producers
Clara Bascoul-Gauthier/Bastien Bonnet	BUZZMAN	Communication ans PR Managers
Martin Kalina	BUZZMAN	Director

The Campaign

These films emphasize the importance of having meals together. Beyond the pleasure of spending time with family or friends during meals, the table setting enables discussions, exchanges and real connections. With the tag line ‘Take your seat back at the table’, the campaign is an invitation to never miss again these comforting and key moments in ones life. These spots showcase some hilarious consequences that decisions taken at the dinner table might have in ones absence. Be faced with a nudist camp during holidays, be sent out to a crappy scout summer camp by his parents, or being awaken by a new creepy roommate in the middle of the night: such situations would not have happened if people kept their seat at table, where big decisions are made. These spots follow the same mechanism: a reveal is followed by the message, « 79% of important decisions are made at the table » and the tagline « Take your seat back at the table ».