Title	SHOPLIFTERS
Brand	HARVEY NICHOLS
Product/Service	LOYALTY APP
Category	B01. Internet Film
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	ZENITHOPTIMEDIA London, UNITED KINGDOM
Production Company	BLINK PRODUCTIONS London, UNITED KINGDOM

Name	Company	Position
Ben Priest	Adam/Eveddb	Chief Creative Officer
Ben Tollett	Adam/Eveddb	Executive Creative Director
Richard Brim	Adam/Eveddb	Executive Creative Director
Ben Stilitz	Adam/Eveddb	Creative
Colin Booth	Adam/Eveddb	Creative
Paul Billingsley	Adam/Eveddb	Business Director
Brittany Lippett	Adam/Eveddb	Account Director
Katie Gough	Adam/Eveddb	Account Manager
Louise Richardson	Adam/Eveddb	Agency Producer
Michelle Gilson	Adam/Eveddb	Planning Director
Layzell Bros	Blink	Director
Maiwenn Le Borgne/Bart Yates	Blink	Producer
Annie Perri	Work Post	Editor
Post Production	The Mill/Blink/Cain/Abel	Post Production
Audio Post Production	Wave	Audio Post Production

The Campaign

This campaign was created to launch Harvey Nichols' new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters. The online film uses real CCTV footage of shoplifters at Harvey Nichols Knightsbridge store getting caught in the act. It is meant to show that if you want freebies from Harvey Nichols, you’re better off getting them the legal way. The faces of the featured shoplifters have been disguised with animated heads to protect their identity. The endline reads: Love freebies? Get them legally. For the print campaign we created fictional scenes of glamorous shoplifters being caught in the act of stealing from our stores using models and actors.