Title	URBAN DEER
Brand	CANON
Product/Service	CANON
Category	A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company	J. WALTER THOMPSON London, UNITED KINGDOM
Advertising Agency	J. WALTER THOMPSON London, UNITED KINGDOM
Media Agency	PHD MEDIA London, UNITED KINGDOM
Production Company	ACADEMY FILMS London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson	Executive Creative Director
Adam Scholes	J. Walter Thompson	Creative Director
Anita Davis	J. Walter Thompson	Creative
Jonathan Budds	J. Walter Thompson	Creative
Rebecca Hunter	J. Walter Thompson	Agency Producer
Romana Kit	J. Walter Thompson	Project Manager
Kris Flemington	J. Walter Thompson	Planner
Antony Hill	J. Walter Thompson	Business Director
Elizabeth Haslam	J. Walter Thompson	Board Account Director
Claire Howe	J. Walter Thompson	Board Account Director
Tom Ring	J. Walter Thompson	Account Director
Jonathan Glazer	Academy Films	Director
Simon Cooper	Academy Films	Producer
Tom Debenham	Motion Pictures and Film	DOP
Paul Watts	The Quarry	Editor
Johnnie Burn	Wave	Sound

The Campaign

We're on tree-lined road running through a housing estate. It's dark, late. There's no one at the bus stop. A car disappears into the distance. Silence. The camera waits. Then from out of the roadside hedge comes something mysterious and unexpected. A small deer. Followed by another. Tentatively, they cross the road. We cut to a small green on the estate. There, more deer are gathered. Twenty, thirty. They eat the grass and amble confidently about as if they are the estate's residents, not the people tucked up behind the darkened windows of the houses. There is no music on the soundtrack. The camerawork and sound effects are utterly naturalistic. A secret world that only comes out at night has been revealed. At one stage we see a fox relieve itself against a lamppost as a stag crosses its path and a cat runs at full speed towards camera. The deer move on. We see three stags, haughty and magnificent, on a zebra crossing. A title appears; 'Come and See'. We hear a car approaching. By now the deer have disappeared back to wherever it is they came from. The Canon logo appears on screen.