Title	SHOES
Brand	JUVA SANTÉ
Product/Service	MERCUROCHROME
Category	A04. Cosmetics & Beauty, Toiletries and Pharmacy
Entrant Company	HAVAS 360 Puteaux, FRANCE
Advertising Agency	HAVAS 360 Puteaux, FRANCE
Production Company	OPEN HOUSE Los Angeles, USA

Name	Company	Position
Thomas Derouault	Havas 360	Executive Creative Director
Alban Pénicaut	Havas 360	Creative Director
Edouard Dorbais	Havas 360	Copywriter
Rémi Arnaud	Havas 360	Art Director
Anne Pruvost	Open House	Executive Producer
Pitof Comar	Open House	Executive Producer
Alban Pénicaut	Havas 360	Director
Vincent Mayet	Havas 360	co-CEO
Ophélie Dumay	Havas 360	Account Director
Valentin Fleur	Havas 360	Account Executive
Flora Batisse	Havas 360	Account Manager
Anne Mascorda	Havas 360	Agency TV producer

The Campaign

To show the wide range of Mercurochrome products, we created a campaign where products are the stars. They are telling the end of the scenes and make the stories evolving. A teenager exults discovering her present: a new pair of hills. The image stops and a Mercurochrome product (for example: Blisters Plasters) appears revealing the story’s end. The scene starts again and again with other different Mercurochrome products to make the story evolving.