Title	1914
Brand	SAINSBURY'S
Product/Service	SAINSBURY'S SUPERMARKET
Category	B01. Internet Film
Entrant Company	AMVBBDO London, UNITED KINGDOM
Advertising Agency	AMVBBDO London, UNITED KINGDOM
Media Agency	PHD London, UNITED KINGDOM
Production Company	RATTLING STICK London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	amvbbdo	Chief Creative Officer
Alex Grieve	amvbbdo	Executive Creative Director
Adrian Rossi	amvbbdo	Executive Creative Director
Tony Strong	amvbbdo	Creative Director
Michael Durban	amvbbdo	Creative Director
Tim Riley	amvbbdo	Art Director
Tim Riley	amvbbdo	Copywriter
Rebecca Scharf	amvbbdo	Agency Producer
Ringan Ledgwidge	Rattling Stick	Director
Sally Humphries	Rattling Stick	Producer
Alwin Kuchler	Rattling Stick	DOP Lighting Cameraman
Rich Orrick	Work Post Films	Editor
Aaron Reynolds/Joe Mount	Wave	Sound Engineer
The Mill	The Mill	Post Production

The Campaign

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good.