| Title | BANGTRIS |
| Brand | AIDS-HILFE HAMBURG |
| Product/Service | SEXUALLY TRANSMITTED DISEASES AWARENESS CAMPAIGN |
| Category |
B01. Education & Awareness |
|
Entrant Company
|
MAYD HAMBURG, GERMANY
|
|
Advertising Agency
|
MAYD HAMBURG, GERMANY
|
|
Production Company
|
DONDON Berlin, GERMANY
|
|
Production Company 2
|
DIGITALES LEBEN Cologne, GERMANY
|
Credits
| Behnaz Pakravesh |
Mayd |
Creative Director |
| Bahador Pakravesh |
Mayd |
Creative Director |
| Christian Anhut |
Mayd |
Creative Director |
| Lissy Heckel |
Mayd |
Art Director |
| Mahmoud Fathy |
Mayd |
Art Director |
| Andrew Morgan |
Mayd |
Illustrator |
| Liz Hanke |
Mayd |
Illustrator |
| Nightkraft |
Nightkraft |
Music |
| Tobias Sauer |
The Soundshack |
Sound Engineer |
| Michael Kronenberg |
Digitales Leben |
Animation |
| Marcel Pelzer |
Dondon |
Head Of Art |
| Alexander Kähler |
Dondon |
Head Of Production |
| Tobias Bachleiter |
Dondon |
Producer |
| Anja Hartig |
Dondon |
Artist |
| Nicolas Kamenisch |
Dondon |
Artist |
| Evelin Schaller |
Dondon |
Artist Assistant |
The Brief
Our goal was clear: Sexual education. We wanted to be the first contact point for young people if they have any questions or concerns when it comes to sex and how to deal with it. And this without using typically shocking pictures or talking with our target group as their teachers. We decided to talk in their own language in their most used world: digital. Besides that we wanted to find a way to generate real and permanent donations for AIDS Hilfe so we can keep up the awareness work.
Creative Execution
Just in time for World AIDS Day 2014, the 30th anniversary of AIDS-Hilfe Hamburg and the 30 anniversary of the cult game Tetris, we created BANGTRIS. A "love-game" where you had to put sexual figures in to each other. Row by row to produce orgasms to lead the "BANGSCORE" and to win a whole year supply of MASCULAN condoms. With only one message: Play the game, but play it safe.
But BANGTRIS is more than a game. After each game a donation form appears and gives the user the chance to donate. Besides that BANGTRIS is a digital platform and a first touch point of consultation. Using the World AIDS Day 2014 we launched a youtube teaser video to get attention for our side. Through social media activities we spread BANGTRIS online ads to lead our target group direct to our site. BANGTRIS is still running and will be expanded.
The response has been more than satisfactory. BANGTRIS generates until now more than 1.600.000 page views and more than 500.000 plays.
Hundreds of Mails and calls of young people who wanted to know how they have to deal with safer sex has reached the AIDS-Hilfe Hamburg. Our Campaign still runs and generates every day more donations (Please find the amount of donations in confedential area). Our facebook fanpage has right now more than 10.000 follower. Many german magazins also started to support our campaign by giving us media space for our BANGTRIS ads for free.
So stop judging, start banging.
Play the game, but play it safe. www.bangtris.com
To really reach our young target group we choosed the most relevant channel: digital. In the center we created the site bangtris.com and launched it and all activities during the World Aids Day 2014 to get an attention boost. To promote the site we created 21 online ads each with separate characters and different sexual preference. A special created teaser video was also spread via press to maximize the attention. But the game also spreads itself after each game by the user through social media buttons and the Bangscore.