Title	SERGEANT
Brand	NEUROTH
Product/Service	HEARING AIDS
Category	A03. OTC Products/Devices
Entrant Company	FCB ZÜRICH, SWITZERLAND
Advertising Agency	FCB ZÜRICH, SWITZERLAND
Advertising Agency 2	FCB CHICAGO, USA
Media Agency	INITIATIVE MEDIA Zurich, SWITZERLAND
Production Company	TONSTUDIOS Z Zurich, SWITZERLAND
Radio station or network this ad first aired on	World Radio Switzerland (WRS)

Name	Company	Position
Mark Becher	Fcb Zürich	Account Director
Dennis Lück	Fcb Zürich	Executive Creative Director
Todd Tilford	Fcb Chicago	Chief Creative Officer
Lewis Todd	Fcb Chicago	Copywriter
Sören Schröder	Fcb Zürich	Copywriter

The Campaign

On average, it takes 7 years to convince people to do a hearing test. That is the biggest business problem in the segment of hearing aids and hearing tests. The radio commercial Sergeant is aimed at American Expats working for International Companies, the UN, etc. in the Geneva area.