TRANQUILITY ACCORDING TO DALSY
| Title | TRANQUILITY ACCORDING TO DALSY |
| Brand | MYLAN |
| Product/Service | DALSY |
| Category |
A01. OTC Oral Medicines |
|
Entrant Company
|
SAATCHI & SAATCHI HEALTH Madrid, SPAIN
|
|
Advertising Agency
|
SAATCHI & SAATCHI HEALTH Madrid, SPAIN
|
|
Production Company
|
RCR FILMS Madrid, SPAIN
|
Credits
| Sebastián de la Serna |
Saatchi/Saatchi Health Spain |
Executive Creative Director |
| Carlos Senovilla |
Saatchi/Saatchi Health Spain |
Copywriter |
| Jorge Morejón |
Saatchi/Saatchi Health Spain |
Art Director |
| Roger Fonts |
RCR Films |
Director |
| Miguel Escribano |
RCR Films |
Production Manager |
| Isabel Zapico |
Saatchi/Saatchi Health Spain |
Copywriter |
| Luis Romero |
Saatchi/Saatchi Health Spain |
Art Director |
| Kátia Leal de Otero |
Saatchi/Saatchi Health Spain |
Strategic Planning Director |
| Carmen Izaguirre |
Saatchi/Saatchi Health Spain |
Account Director |
| Laura Catá |
Saatchi/Saatchi Health Spain |
Account Director |
The Campaign
After years as a prescription drug, Dalsy - the leader pediatric ibuprofen - switches to OTC. Dalsy has a strong support from pediatricians that during many years had the tranquility of prescribing its efficacy and safety. Mothers and fathers were able to feel this tranquility when treating their kids fever and pain. They trust Dalsy.
The film launches Dalsy to the public transmitting its core value: "Tranquility". Tranquility according to Dalsy is that state of mind for mothers/fathers in which they are playing with their kids. Because, if a kid has fever or pain, he/she does not play. Does not eat well. Does not sleep well. If a kid has fever or pain, no laughs, no play, no shouts, no songs at home. Stillness and silence, as the kid needs to rest.
Dalsy promise is "when your kid is fine, everything is fine". That's Tranquility according to Dalsy.