| Title | LIFE SENTENCE |
| Brand | PARKISONS FOUNDATION |
| Product/Service | CHARITY, PUBLIC HEALTH, SAFEY & AWARENESS MESSAGES |
| Category |
B04. Fundaraising & Advocacy |
|
Entrant Company
|
SAATCHI & SAATCHI / LEO BURNETT Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
SAATCHI & SAATCHI / LEO BURNETT Amsterdam, THE NETHERLANDS
|
|
Production Company
|
IN CASE OF FIRE Amsterdam, THE NETHERLANDS
|
Credits
| Marcel Hartog |
Saatchi/Saatchi | Leo Burnett |
Executive Creative Director |
| Steef Nijhof |
Saatchi/Saatchi | Leo Burnett |
Creative Director |
| Ruben Van Dijk |
Saatchi/Saatchi | Leo Burnett |
Art Director |
| Mats Wilke |
Saatchi/Saatchi | Leo Burnett |
Copywriter |
| Wannes Destoop |
In Case of Fire |
Director |
| Niels Boon |
In Case of Fire |
DOP |
| Jelmer Hoekstra |
nvt |
Editor |
| Dirk Achten |
In Case of Fire |
Executive Producer |
| Hans Loosman |
In Case Of Fire |
online editor |
| Jorrit Kleijnen |
Paraphrase Music |
Composer |
| Marcel Bultman |
Postoffice |
Sound Design Arrangement |
| Arjan Kapteijns |
Saatchi/Saatchi | Leo Burnett |
Strategie Director |
| Sanja Simsic |
Saatchi/Saatchi | Leo Burnett |
Account Director |
| Simone Ottenbros |
Saatchi/Saatchi | Leo Burnett |
Account Manager |
| Jolanda van der Velden |
Parkinsons Foundation |
Marketeer/Fundraiser |
| Eric Roos |
Parkinsons Foundation |
Chairman |
| Stefanie van Vliet |
Parkinsons Foundation |
Managing Director |
| Joan van Haaften |
Parkinsons Foundation |
Committee Member |
The Campaign
A Parkinson’s patient (this is a real patient, Eric Roos, Chairman of the Dutch Parkinson Association) is suffering from hyperkinesia in his own home. His family does not bother to help him. Not because they are indifferent, but they are used to this strange behaviour. They have to, because patients suffer from Parkinson’s disease for the rest of their lives.