| Title | THE EYES OF A CHILD |
| Brand | ASSOCIATION NOEMI |
| Product/Service | DISABILITIES ASSOCIATION |
| Category |
B04. Fundaraising & Advocacy |
|
Entrant Company
|
LEO BURNETT FRANCE Paris, FRANCE
|
|
Advertising Agency
|
LEO BURNETT FRANCE Paris, FRANCE
|
|
Production Company
|
LES TÉLÉCRÉATEURS Paris, FRANCE
|
Credits
| Xavier Beauregard |
Leo Burnett France |
Executive Creative Director |
| Jean-francois Le Marec |
Leo Burnett France |
Copywriter |
| Laetitia Chretien |
Leo Burnett France |
Art Director |
| Allan Huon |
Leo Burnett France |
Art Director |
| Chloé Lefour |
Leo Burnett France |
Copywriter |
| Antoine Grujard |
Prodigious |
Agency Producer |
| Arnaud Moria |
Les Telecreateurs |
Communications Manager |
| Thomas Rhazi |
Les Télécréateurs |
Director |
| Lisa Hannigan |
Bmg Rights |
Music Artist |
| Nathalie Lejeune |
Association Noemi |
Communications Manager |
Execution
For the International Day of Persons with Disabilities on December 3rd, we held an indoor advertising event with an interactive installation in a school. During this experiment, we asked children and parents to imitate faces projected on a giant screen. Everyone participated with enthusiasm, until a girl with multiple disabilities appeared and made a funny face.
Only the children imitated her. The adults all seemed too embarrassed.
Thanks to this campaign, the Noemi Association makes us question the way we view people with multiple disabilities.