| Title | TEENS |
| Brand | JUVA SANTÉ |
| Product/Service | MERCUROCHROME |
| Category |
A03. OTC Products/Devices |
|
Entrant Company
|
HAVAS 360 Puteaux, FRANCE
|
|
Advertising Agency
|
HAVAS 360 Puteaux, FRANCE
|
|
Production Company
|
OPEN HOUSE Los Angeles, USA
|
Credits
| Thomas Derouault |
Havas 360 |
Executive Creative Director |
| Alban Pénicaut |
Havas 360 |
Creative Director |
| Edouard Dorbais |
Havas 360 |
Copywriter |
| Rémi Arnaud |
Havas 360 |
Art Director |
| Anne Pruvost |
Open House |
Executive Producer |
| Pitof Comar |
Open House |
Executive Producer |
| Alban Pénicaut |
|
Director |
| Vincent Mayet |
Havas 360 |
co-CEO |
| Ophélie Dumay |
Havas 360 |
Account Director |
| Valentin Fleur |
Havas 360 |
Account Executive |
| Flora Batisse |
Havas 360 |
Account Manager |
The Campaign
To show the wide range of Mercurochrome products, we created a campaign where products are the stars. They are telling the end of the scenes and make the stories evolving.
Two teenagers reaching puberty with brace are to kiss. The image stops and a product Mercurochrome (for example: Mouth ulcer Liquid Plaster) appears revealing the story’s end. The scene starts again and again with other different Mercurochrome products to make the story evolving.