Title	NUVENIA REPLIES TO YOUR PERIOD
Brand	NUVENIA
Product/Service	ROLL.PRESS.GO
Category	A03. OTC Products/Devices
Entrant Company	DLV BBDO Milan, ITALY
Advertising Agency	DLV BBDO Milan, ITALY

Name	Company	Position
Federico Pepe	DLV BBDO	Executive Creative Director
Stefania Siani	DLV BBDO	Executive Creative Director
Andrea Jaccarino	DLV BBDO	Creative Director
Emanuele Viora	DLV BBDO	Creative Director
Michele Picci	DLV BBDO	Creative Director
Dario Lo Nardo	DLV BBDO	Senior Copywriter
Vittorio Perotti	DLV BBDO	Senior Art Director
Davide Calluori	Dlv Bbdo	Illustrator
Alice Franco	Dlv Bbdo	Copywriter
Lola Manrique	Dlv Bbdo	Art Director
Cristina Marra	Dlv Bbdo	Copywriter
Paolo Austero	Dlv Bbdo	Art Director
Carolina Mauri	Dlv Bbdo	Art Director
Lucia Ferrazzano	Dlv Bbdo	social media manager
Nicola Guarino	Dlv Bbdo	head of social media

The Brief

Following the italian launch of Rolla.Pressa.Via, the technological innovation that allowed women to discreetly use and dispose of feminine hygiene products, Nuvenia wanted to show Italian women that even a period can be answered with a positive attitude.

Creative Execution

Nuvenia replies to your period 1 day. 10 creatives. 3 illustrators. 3 cartoonists in the first LIVE TWITTER DAY replying every 4 minutes to each woman with period, through an instant ad, showing them the bright side of having the period.  1 woman = 1 insight = 1 custom advertising message.

Best case Twitter Italy 1 reply ever 4 minutes 180 instant personalized ad 22.500 social interactions 1.440.000 media impressions +375% traffic on Nuvenia web site Turning the period from this :( to this :)

In Italy every 4 minutes you can find a woman tweeting and complaining about her period. That's why we created a one-on-one communication experiment: for one day, the brand would respond to tweets (with content related to the cycle) with individual + personalized messages.