| Title | LIKE FOR LIFE |
| Brand | HUNGARIAN RED CROSS |
| Product/Service | CPR TRAINING |
| Category |
B01. Education & Awareness |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Kata Bányász |
Isobar Budapest |
Agency Producer |
| Peter Zsembery |
Isobar Budapest |
Lead Copywriter |
| Daniel Deme |
Isobar Budapest |
Head of Art |
| Zoltan Havasi |
Isobar Budapest |
Chief Strategic Planner |
| Peter Polgar |
Isobar Budapest |
Designer |
| Laszlo Reszegi |
Isobar Budapest |
Social Manager |
| Gyula Toth |
Isobar Budapest |
Designer |
| Róbert Tóth |
Isobar Budapest |
Motion Designer |
The Brief
The knowledge of CPR is lowest among teenagers and young adults and these groups are very well presented ins social media especially on Instagram. Our goal was to raise awareness for the importance of knowing CPR and to demolish the misconception of learning it is very difficult.
Creative Execution
We used Instagram's well known double tap like function that creates a heart shape on the picture when you like something. We created videos where we encouraged people to use this like function to save a life. At the and our message was "Saving a life is easier than you'd think, sign up for Red Cross's next training". These Like for Life videos lived by the likes just like people with heart attack owe their lives to a heart that's pumped by someone else.
We got approx. 180.000 Euros worth free media impressions by getting coverage in all the mayor national and international news outlets (e.g. MTVA, M1, Euronews, Index, Origo) and in many international blogs and professional news sites (e.g. Creativity Online, WERMS, ADFORUM, AOTW). We were also invited to the biggest national news show (MTVA) to talk about the idea and the importance of knowing CPR. So these Like for Life videos lived by the likes just like people with heart attack owe their lives to a heart that's pumped by someone else.
The knowledge of CPR is lowest among teenagers and young adults and these groups are very well presented ins social media especially on Instagram.