| Title | SO EASY, IT'S MAN PROOF |
| Brand | FATER |
| Product/Service | TAMPAX COMPAK |
| Category |
A03. OTC Products/Devices |
|
Entrant Company
|
PUBLICIS ITALY Milan, ITALY
|
|
Advertising Agency
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Milan, ITALY
|
|
Production Company
|
BEDESCHI FILM Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Massimo Guerci |
Publicis Italy |
Digital Creative Director |
| Francesco Martini |
Publicis Italy |
Copywriter |
| Dario Citriniti |
Publicis Italy |
Digital Art Director |
| Barbara Bigi |
Publicis Italy |
Digital Copywriter |
| Filip Morganti |
Publicis Italy |
Digital Art Director |
| Francesca De Mola |
Publicis Italy |
Digital Account |
| Chiara Lazzaroni |
Publicis Italy |
Digital Copywriter |
| Roberta Scotti |
Publicis Italy |
Account Executive |
| Laura Fappiano |
Miracle Production |
Agency Producer |
| Andrea Cecchi |
Bedeschi Film |
Director |
| Giovanni Bedeschi |
Bedeschi Film |
Executive Producer |
| Diana Passoni |
Bedeschi Film |
Producer |
| Matteo De Martini |
Bedeschi Film |
DOP |
| Francesca Catalisano |
Bedeschi Film |
Editor |
| Mariaelena D'Ippolito |
Fater |
Group Brand Manager |
| Fabio Ruzzi |
Fater |
Marketing Director |
| Michela Iampieri |
Fater |
Assistant Brand Manager |
The Brief
The goal of this local campaign is to increase awareness and to change the women's perception
(Tampax Compak has to be considered a 'normal & easy' product )
The target audience is women from 16 to 34 years old.
Creative Execution
The web video was filmed as a real experiment and it was posted on Youtube on April 29th, 2015.
Total Views on Facebook and YouTube = 12.500.000
Click to the Tampax website Tampax.it = 243.297
To create a web video to demonstrate that the product is easy to use.
We proved that women do very tricky things every day, by showing that men are definitely not able
to do them. On the contrary, men were able to understand how a Tampax Compak works. So if men
understand how Tampax Compak is easy to use for women, Tampax Compak is very easy. So
easy, it's man-proof.