Title	SEA LION BREATHING
Brand	ASTHMA FOUNDATION DENMARK
Product/Service	AWARENESS CAMPAIGN
Category	B01. Education & Awareness
Entrant Company	FOSBURY Copenhagen, DENMARK
Advertising Agency	FOSBURY Copenhagen, DENMARK
Media Agency	BE ON Copenhagen, DENMARK
PR Agency	KOMPAS KOMMUNIKATION Copenhagen, DENMARK
Production Company	TRESHOW FILMPRODUCTION Naerum, DENMARK

Name	Company	Position
Ole Caspersen	Fosbury/Kompas Communication	Copywriter
Michael Nyrop	Fosbury/Kompas Communication	Art Director
Stevan Treshow	Treshow Film Production	Director
Sussan Treshow	Treshow Film Production	Producer
Thomas Hartvig	Fosbury/Kompas Communication	CEO
Camille Aulkjær Andersen	Fosbury/Kompas Communication	Account Supervisor

The Campaign

POV woman in bed we can hear she is making love with someone. The person behind her sound very strange a bit like a sea lion actually. The woman turns around in bed and in fact we can see a real sea lion starring at her. Super 1: Do you make love like a sea lion? Super 2: Go see your doctor. Super 3: 1 in 4 suffering from asthma are undertreated. Logo: Asthma Foundation Denmark.