| Title | DEAD AIR |
| Brand | BUNDESVERBAND KINDERHOSPIZ |
| Product/Service | BUNDESVERBAND KINDERHOSPIZ |
| Category |
B02. Clinics, Hospitals, Retail & Facilities |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency 2
|
SERVICEPLAN HEALTH & LIFE Munich, GERMANY
|
|
Media Agency
|
TK-ONE Duesseldorf, GERMANY
|
|
Production Company
|
NEVEREST Munich, GERMANY
|
|
Production Company 2
|
INSTANT RECORDS Munich, GERMANY
|
|
Production Company 3
|
ISARMUSIK Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Mike Rogers |
Serviceplan Health/Life |
Executive Creative Director |
| Christoph Bohlender |
Serviceplan Health/Life |
Creative Director/Copywriter |
| J. Jackson |
Serviceplan Health/Life |
Copywriter/Art Director |
| Sven Hartmann |
Serviceplan Health/Life |
Graphic Designer |
| Chris Hirschäuser |
Freelancer |
Cinematographer/Director |
| Joerg Altner |
Instant Records Ton und Medienkonzept |
Producer |
| Anett Gruenbeck |
Neverest |
Creative Producer |
| Manuel Kotulla |
Neverest |
3-D/Special Effects |
| Tanja Kerner |
Neverest |
3-D/Special Effects |
| Robert Csakvari |
Neverest |
3-D/Special Effects |
| Thomas Koch |
tk-one |
Mediaberater |
| Lukas Bohlender |
Isarmusik |
Music Producer |
The Campaign
In Germany there are 40.000 terminally ill children and young people.
They will never reach adulthood.
To answer the incredibly difficult questions that terminally ill children often ask, a very unique 24-hour helpline was created.
The German Association of Children’s Hospices has set up the helpline, Oskar, to support families and offer answers.
To show the importance of a helpline dedicated to answering the questions that no one else can answer we worked together with a terminally ill child, Sebastian, and arranged a live experience during one of Germany’s most popular call-in radio shows.
On the World Hospice Day 2015, Sebastian, called in live to ask the question:
"Why is God allowing me to be so ill …
… and letting me die?"
After a shocking 12 seconds of dead air on live radio we provided the message:
"When others fall silent... We are here with answers.
The Children's Hospice Helpline 0800 8888 47 11"
RESULTS:
Donations to the German Association of Children’s Hospices tripled immediately after airing.
Due to the massive impact and the great success of "Dead Air", the project will be rolled out internationally.