| Title | HOLO |
| Brand | JANSSEN |
| Product/Service | OLYSIO |
| Category |
E01. Branded Pharma, Vaccines & Biotech |
|
Entrant Company
|
OGILVY HEALTHWORLD London, UNITED KINGDOM
|
|
Advertising Agency
|
OGILVY HEALTHWORLD London, UNITED KINGDOM
|
|
Advertising Agency 2
|
BEAGLE London, UNITED KINGDOM
|
Credits
| Rupert Doggett |
Ogilvy Healthworld |
Operations Director |
| Rachel Hobson |
Ogilvy Healthworld |
Senior Account Manager |
| Adam Lach-szyrma |
Ogilvy Healthworld |
Creative Director |
| Georgina Mason |
Ogilvy Healthworld |
Copywriter |
| Justin Bussell |
Ogilvy Healthworld |
Senior Art Director |
| Mark Vorster |
Ogilvy Healthworld |
Designer |
| Simon Stacey |
Ogilvy Healthworld |
Studio Director |
The Brief
Stand Ambition:
- We wanted visitors to leave the stand thinking that ‘OLYSIO is a simple and reliable component of HCV cure, even in challenging patients I see in my everyday practice’
Proposition:
- OLYSIO is the real world patient’s partner for HCV cure
Objectives:
- Promote the OLYSIO brand
- Showcase the clinical trial data and the real world evidence from data registries with a focus on the patient rather than the virus
- Have a open and welcoming look and feel
Creative Execution
Having agreed the strategic customer journey with HOLO as the first stage, attracting and engaging delegates, we developed a storyboard to present the exciting new data. Utiising the product branding, we developed a 3D animation showcasing the key data points in a visually dynamic way.
The animation was tested with our partner company Beagle within the HOLO device and installed at the congress which was held in Austria for 4 days in April 2014.
Metricis:
HOLO had over 3000 unique interaction
Client feedback:
- Extremely positive feedback from the clients on the look and feel of the stand
- HOLO specifically made a real impact and drew people to the stand
"A BIG THANKS to all of you for a FANTASTIC booth at EASL – very attractive look and feel, engaging content, clear messages. We had a great presence at this congress – first time fully brandend- and many attendees visiting our booth, thanks to your work and engagement!"
Janssen EMEA Marketing Lead Hepatitis C / Integrated Brand Value Team Leader HCV
We developed a customer journey of the ideal delegate booth experience with one of our key strategic objectives being too attract delegates to our stand and showcase the impressive new clinical evidence for OLYSIO.
The HOLO was the key to attracting and engaging the delegates. HOLO is the world’s most advanced hologram player, displaying moving data as 360° interactive content.
A branded animation was developed that would be viewed within the HOLO as the centerpiece of the stand.