Title	THE EYES OF A CHILD
Brand	ASSOCIATION NOEMI
Product/Service	DISABILITIES ASSOCIATION
Category	B04. Fundaraising & Advocacy
Entrant Company	LEO BURNETT FRANCE Paris, FRANCE
Advertising Agency	LEO BURNETT FRANCE Paris, FRANCE
Production Company	LES TÉLÉCRÉATEURS Paris, FRANCE

Name	Company	Position
Xavier Beauregard	Leo Burnett France	Executive Creative Director
Jean-francois Le Marec	Leo Burnett France	Copywriter
Laetitia Chretien	Leo Burnett France	Art Director
Allan Huon	Leo Burnett France	Art Director
Chloé Lefour	Leo Burnett France	Copywriter
Antoine Grujard	Prodigious	Tv Producer
Arnaud Moria	Les Telecreateurs	Communications Manager
Nathalie Lejeune	Association Noemi	Communications Manager
Thomas Rhazi	Les Télécréateurs	Director
Julien Meurice	Les Telecreateurs	Dop Lighting Cameraman
Nathalie Lejeune	Association Noemi	Communications Manager
Laurent Favard	Prodigious	Music
Lisa Hannigan	Bmg Rights	Music Artist

The Campaign

The Noemi association helps people with multiple disabilities. For the International Day of Persons with Disabilities on December 3rd, we invited children and parents to play an educational game. During this experiment, we asked children and parents to imitate faces projected on a giant screen. Everyone participates with enthusiasm, until a girl with multiple disabilities appears and makes a funny face. Only the children imitate her. The adults all seem too embarrassed. A film was made and spread online. Thanks to this campaign, the Noemi Association makes us question the way we view people with multiple disabilities.