Title	QUIZSHOW GRANDPA RELOADED
Brand	NEUROTH
Product/Service	HEARING AIDS
Category	A03. OTC Products/Devices
Entrant Company	FCB ZÜRICH, SWITZERLAND
Advertising Agency	FCB ZÜRICH, SWITZERLAND
Media Agency	INITIATIVE MEDIA Zurich, SWITZERLAND
Production Company	TONSTUDIOS Z Zurich, SWITZERLAND
Radio station or network this ad first aired on	World Radio Switzerland (wrs)

Name	Company	Position
Dennis Lück	Fcb Zürich	Chief Creative Officer
Sören Schröder	Fcb Zürich	Copywriter
Vicky Jacob-ebbinghaus	Fcb Zürich	Copywriter
Jonathan Harris	Fcb Global	Scriptwriter
Marie-theres Ott	Fcb Zürich	Account Director
Mark Becher	Fcb Zürich	Strategy Director

The Campaign

Hearing tests are not enjoyable. On average, it takes 7 years to convince people to take one. This long time period is the biggest business problem in the segment of hearing tests and related hearing aids. Many people simply see their acoustician too late and can’t be properly treated. Therefore, we tried to attract our target audience with radio commercials that let them experience their problem in a funny way.