TELEKOM FITNESS TRACKERS (WEARABLES)
| Title | TELEKOM FITNESS TRACKERS (WEARABLES) |
| Brand | DEUTSCHE TELEKOM |
| Product/Service | TELEKOM SMART ACCESSORIES |
| Category |
D01. Heath & Wellness: Corporate Image & Communication |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
|
Production Company
|
UMBRELLA Budapest, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Zoltán Mendrei |
Isobar Budapest |
Art Director |
| Péter Zsembery |
Isobar Budapest |
Lead Copywriter |
| Balázs Száday |
Isobar Budapest |
Business Director |
| Zita Kerék |
Isobar Budapest |
Lead Project Manager |
| Éva Bayer-baróti |
Isobar Budapest |
Agency Producer |
| Dávid Spáh |
|
Director |
The Brief
The goals was to create an online content that presents these products in an engaging and interesting way by finding a real link to peoples’s lives with the product, and generate sharing of the content.
Many men still thinks that the job of a mother, who stays at home with the kids is enferior to the money earning work of a man doing a 9 to 5 job. We wanted to change this stereotype by proving that the daily energy expenditure of women equals with a very difficult fitness training done by any men.
Creative Execution
The execution process was the general film production process the duration was 1 month, with the following steps
- concept presentation
- script presentation
- directors treatment presentation
- preppm
- ppm
- 2days shooting
- 2 weeks post production
There are no results available yet, since the launch of the film is very recent, no measurable inpact have been collected so far.
We invited men to a fitness centre to take 1000 Kcal. At the end of their training we showed them that a woman doing the everyday household chores goes through the same "training" every day. All this to support our message: Respect every kind of work, they all take effort. Know exactly how your body works with smart accessories from Telekom.
The design aspect of this film is the natural look and feel that provides the credibility of our message, and of the brand. The story is not played out by actors, we feature real people and their real reactions, show real mothers with their own child doing what they told us they do during their every day routine.