Title	DEAD WOMAN STARTS TALKING
Brand	ALS FOUNDATION NETHERLANDS
Product/Service	PUBLIC SERVICE / AWARENESS, CHARITIES
Category	B04. Fundaraising & Advocacy
Entrant Company	PUBLICIS Amsterdam, THE NETHERLANDS
Advertising Agency	PUBLICIS Amsterdam, THE NETHERLANDS
Media Agency	CS DIGITAL MEDIA Amstelveen, THE NETHERLANDS
Production Company	PUBLICIS Amsterdam, THE NETHERLANDS

Name	Company	Position
Marcel Hartog	Publicis	Executive Creative Director
Jeroen van Zwam	Publicis	Executive Creative Director
Marcel Hartog	Publicis	Copywriter
Steef Nijhof	Publicis	Art Director
Wesley Bos	Publicis	Digital Director
Olaf van Gerwen	Cavia Amsterdam	Director
Dave Fransen	Publicis	Designer
Robin Schlösser	Studio de Keuken	Sound Engineer
Gertjan Hafkamp	Publicis	Strategy Director
Marcella Beekman	Publicis	Account Manager
Barry Clarck	Captcha	Colourist
Marcel Oudendijk	Captcha	Editor
Ineke Zaal	ALS Foundation Netherlands	Client supervisor
Inge Metz	ALS Foundation Netherlands	Client Supervisor
Gorrit-Jan Blonk	ALS Foundation Netherlands	Client Supervisor
Bas Bruinsma	CS Digital Media	Media operator
Remco Rohée	ViVaki Exchange	Media strategy
George Goudsblom	ViVaki Exchange	Media strategy

Execution

The outdoor posters featuring these campaign statements by patients who have already died, are well-known throughout the country. We combined this perception with video and kinetic technique: When people approach the poster frames, the patients suddenly come alive and start talking, making their fundraising appeal even more personal.