SMOKING CESSATION CAMPAIGN
| Title | SMOKING CESSATION CAMPAIGN |
| Brand | PFIZER |
| Product/Service | CHAMPIX |
| Category |
F01. Unbranded Pharma, Vaccines & Biotech |
|
Entrant Company
|
180 AMSTERDAM Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
180 AMSTERDAM Amsterdam, THE NETHERLANDS
|
|
Production Company
|
PULSE FILMS London, UNITED KINGDOM
|
Credits
| Al Moseley |
180 Amsterdam |
President And Chief Creative Officer |
| Stephen Corlett |
180 Amsterdam |
Managing Director |
| Dan Treichel |
180 Amsterdam |
Executive Creative Director |
| Dave Canning |
180 Amsterdam |
Executive Creative Director |
| Dean Maryon |
180 Amsterdam |
Creative Director |
| Bradley Fletcher |
180 Amsterdam |
Jr. Art Director |
| Alex Rigby |
180 Amsterdam |
Jr. Copywriter |
| Bethany Papenbrock |
180 Amsterdam |
Producer |
| Emma Holland |
180 Amsterdam |
Brand Director |
| Nicole Scopes |
180 Amsterdam |
Account Manager |
| Clare Satterthwaite |
180 Amsterdam |
Planner |
| Akvilina Jaskunaite |
180 Amsterdam |
Business Affairs |
The Campaign
We follow the life of a smoker who is trying to quit but can't. Their life becomes a cycle of failed quitting, missed and compromised moments, regret and shame. Shot from the first person point of view we experience the effect that failed quitting has on a smoker's loved ones and on their own sense of worth. We then see hope emerge through a visit to their Health Care Professional and how seeking medical advice can increase the smoker's ability to quit and the joy it brings to those around him.