| Title | THE FRAGILE WOMAN |
| Brand | TAKEDA |
| Product/Service | CALCICHEW |
| Category |
A01. OTC Oral Medicines |
|
Entrant Company
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Advertising Agency
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Production Company
|
HASAN MOTION Helsinki, FINLAND
|
|
Production Company 2
|
THE MAGIC PRODUCTION HOUSE Vilnius, LITHUANIA
|
Credits
| Riku Eteläkoski |
Hasan/Partners Oy |
Art Director |
| Timo Iivari |
Hasan/Partners Oy |
Senior Creative |
| Eka Ruola |
Hasan/Partners Oy |
Executive Creative Director |
| Barbara Sorsa |
Hasan/Partners Oy |
Account Director |
| Jutta Casén |
Hasan/Partners Oy |
Account Manager |
| Niklas Harju |
Hasan Motion |
Executive Producer |
| Johanna Tarvainen |
Hasan Motion |
Production Manager |
| Jappe Päivinen |
|
Director |
| Feliksas Abrukauskas |
|
DOP Lighting Cameraman |
| Darius Zalmonas |
|
Gaffer |
| Robertas Kalinkinas |
|
Art Director |
| Vesa Vainio |
Takeda Oy |
|
| Katja Miettinen |
Takeda Oy |
|
The Campaign
A woman has turned into a fragile Chinese vase. Suddenly she has to be very careful in her daily life in order not to get broken. In the end she realizes that it was all a dream and takes her calcium bone medicine.