Title	DEAD AIR
Brand	BUNDESVERBAND KINDERHOSPIZ
Product/Service	BUNDESVERBAND KINDERHOSPIZ
Category	B04. Fundaraising & Advocacy
Entrant Company	SERVICEPLAN Munich, GERMANY
Advertising Agency	SERVICEPLAN Munich, GERMANY
Advertising Agency 2	SERVICEPLAN HEALTH & LIFE Munich, GERMANY
Media Agency	TK-ONE Duesseldorf, GERMANY
Production Company	NEVEREST Munich, GERMANY
Production Company 2	INSTANT RECORDS Munich, GERMANY
Production Company 3	ISARMUSIK Munich, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Chief Creative Officer
Mike Rogers	Serviceplan Health/Life	Executive Creative Director
Christoph Bohlender	Serviceplan Health/Life	Creative Director/Copywriter
J. Jackson	Serviceplan Health/Life	Copywriter/Art Director
Sven Hartmann	Serviceplan Health/Life	Graphic Designer
Chris Hirschäuser	Freelancer	Cinematographer/Director
Joerg Altner	Instant Records Ton und Medienkonzept	Producer
Anett Gruenbeck	Neverest	Creative Producer
Manuel Kotulla	Neverest	3-D/Special Effects
Tanja Kerner	Neverest	3-D/Special Effects
Robert Csakvari	Neverest	3-D/Special Effects
Thomas Koch	tk-one	Mediaberater
Lukas Bohlender	Isarmusik	Music Producer

Brief Explanation

xxx

The Campaign

In Germany there are 40.000 terminally ill children and young people. They will never reach adulthood. To answer the incredibly difficult questions that terminally ill children often ask, a very unique 24-hour helpline was created. The German Association of Children’s Hospices has set up the helpline, Oskar, to support families and offer answers. To show the importance of a helpline dedicated to answering the questions that no one else can answer we worked together with a terminally ill child, Sebastian, and arranged a live experience during one of Germany’s most popular call-in radio shows. On the World Hospice Day 2015, Sebastian, called in live to ask the question: "Why is God allowing me to be so ill … … and letting me die?" After a shocking 12 seconds of dead air on live radio we provided the message: "When others fall silent... We are here with answers. The Children's Hospice Helpline 0800 8888 47 11" RESULTS: Donations to the German Association of Children’s Hospices tripled immediately after airing. Due to the massive impact and the great success of "Dead Air", the project will be rolled out internationally.