OUCH

Short List
TitleOUCH
BrandGRUPO FERRER INTERNACIONAL
Product/ServiceGELOCATIL
Category A01. OTC Oral Medicines
Entrant Company GREY SPAIN Madrid, SPAIN
Advertising Agency GREY SPAIN Madrid, SPAIN
Credits
Name Company Position
Enric Nel.lo Grey Executive Creative Director
Tontcho Ponsoda Llopis Grey Creative Supervisor/Art Director
Nacho Capelo Grey Art Director
Álvaro Montes Grey Copywriter
Juan Carlos Paz Bakea Illustrator

The Campaign

Paracetamol is one of the most commonly used analgesics to relieve everyday pain such as headache, muscles or even bruising. But often, it takes longer than we'd like to kick in and relieve us the pain. That was just before the new Gelocatil 1g allows you to effectively and virtually “cut off” all these pain types as it works faster than standard paracetamol thanks to it’s new most powerful formula. With Gelocatil 1g, the pain will stop being a problem almost immediately in our day to day.

English Translation of Main Headlines

Inmediate Pain Relief