Title	FIGHTING THE VIRUS WITH CLICKS
Brand	DOTHIV
Product/Service	DOTHIV
Category	B04. Fundaraising & Advocacy
Entrant Company	THJNK Hamburg, GERMANY
Advertising Agency	THJNK Hamburg, GERMANY

Name	Company	Position
Armin Jochum	Thjnk	CCO
Michael Trautmann	Thjnk	Chief Account Director
Ales Polcar	Thjnk	Creative Director/COPYWRITER
Martin Poggenclaas	Thjnk	Creative Director
Stefan Förster	Thjnk	Creative Director
Philipp Kafkoulas	Thjnk	Creative Director
Maren Wiegmann	Thjnk	Art Director/Illustrator
Rilana von Werne	Thjnk	Art Director
Nils Möller	Thjnk	Account Manager
Jana Mohr	Thjnk	Copywriter
Michel Foertsch	Thjnk	Copywriter
Lena Reckeweg	Thjnk	Copywriter
Nils Wollny	Thjnk	Strategic Planner
Fabian Boettner	Thjnk	Agency Producer
Ralph Teichmann	Thjnk	Agency Producer
Caroline Walczok	Thjnk	Art Buyer
Liga01 Computerfilm GmbH/Renato	Liga01 Computerfilm GmbH/Renato	Animation
The Shack GmbH	The Shack GmbH	Audioproduction
Marita Locmele	Marita Locmele	Illustrator

The Brief

We harness the power of the Internet in the fight against HIV. To do that, we set up a new top-level domain: .hiv. Companies acquire the domain extension and use it alongside their standard company URL. Users who click on a .hiv address trigger a donation to projects combating HIV. This way, over 2.5 billion people worldwide can contribute to eradicating the virus once and for all with just one click.

Creative Execution

We harness the power of the Internet in the fight against HIV. To do that, we set up a new top-level domain: .hiv. Companies acquire the domain extension and use it alongside their standard company URL. Users who click on a .hiv address trigger a donation to projects combating HIV. This way, over 2.5 billion people worldwide can contribute to eradicating the virus once and for all with just one click.

Following years of negotiations, the new top-level domain was approved by the Internet Corporation for Assigned Names and Numbers (ICANN) in 2014 and went live. Amazon was the first company to acquire a .hiv address, followed by many other international brands including LinkedIn, YouTube, Hyundai, Otto and Sixt. In the first year alone, more than 170,000 people visited .hiv sites and generated many thousands of dollars for the fight against HIV.

We harness the power of the Internet in the fight against HIV. To do that, we set up a new top-level domain: .hiv. Companies acquire the domain extension and use it alongside their standard company URL. Users who click on a .hiv address trigger a donation to projects combating HIV. This way, over 2.5 billion people worldwide can contribute to eradicating the virus once and for all with just one click.