Case Film

Presentation Image

Title	LIFE TIME CLOCK
Brand	STIFTUNG FÜRS LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FOR LIFE -
Product/Service	FOR LIFE - FOR ORGAN-DONATIONS
Category	B04. Fundaraising & Advocacy
Entrant Company	SERVICEPLAN Munich, GERMANY
Advertising Agency	SERVICEPLAN Munich, GERMANY
Advertising Agency 2	SERVICEPLAN HEALTH & LIFE Munich, GERMANY
Production Company	SAURUS BAUTEN Munich, GERMANY
Production Company 2	ARRI FILM & TV SERVICES Munich, GERMANY
Production Company 3	SIGMUND LINDNER Warmensteinach, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Chief Creative Officer
Mike Rogers	Serviceplan Health/Life	Executive Creative Director
Christoph Everke	Serviceplan	Executive Creative Director
Till Diestel	Serviceplan	Executive Creative Director
Christoph Bohlender	Serviceplan Health/Life	Creative Director/Copywriter
J. Jackson	Serviceplan Health/Life	Copywriter/Offline Editing
Dimitrios Arampatzioglou	Serviceplan	Art Director
Alexandra Rueger	Serviceplan	Account Supervisor
Rebecca Amann	Serviceplan	Graphic Designer
Thorsten Huth	Freelancer	Agency Producer
Florian Panier	Serviceplan	Executive Creative Producer
Thiemo Hehl	Freelancer	Director
Lukas Bohlender	Isarmusik	Music Producer
Thorsten Hebes	Serviceplan	PR Director

Execution

One of the largest hourglasses ever created, the Life Time Clock represents the diminishing time of one patient in need of a donor-organ. The Life Time Clock debuted at the Organ Donation day in Stuttgart, Germany. It’s striking appearance and imposing presence made it outstanding in its environment. The public were drawn in and were confronted with one patients struggle and the urgent need for donor organs. Many thousands immediately became donor-card holders by taking donor cards dispensed by the hourglass. The life Time Clock received a great amount of attention from journalists and governmental figures covering the event.