Title	FEEL EVERY SMILE
Brand	LISTERINE
Product/Service	LISTERINE ADVANCED WHITE
Category	A02. OTC Applications
Entrant Company	J. WALTER THOMPSON London, UNITED KINGDOM
Advertising Agency	J. WALTER THOMPSON London, UNITED KINGDOM
Media Agency	MEC UK London, UNITED KINGDOM
Production Company	PULSE FILMS London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson	Executive Creative Director
John Cherry	J. Walter Thompson	Creative Director
Will Helm	J. Walter Thompson	Creative
Will Brookwell	J. Walter Thompson	Creative
Spru Rowland	J. Walter Thompson	TV Producer
Lucy Walker	Pulse Films	Director
Oliver Roskill	Pulse Films	Producer
Paul Monaghan	Freelance	Editor
Gary Clarke	Freelance	Director of Photography
Thomas Scovell	J. Walter Thompson	Planner
Julie Roberts	J. Walter Thompson	Planner
Matthew Cunnell	J. Walter Thompson	Global Board Account Director
Rafael Freitas	J. Walter Thompson	Global Board Account Director
Lizzie Alleyne	J. Walter Thompson	Account Director
Julian Poole	J. Walter Thompson	Project Manager
Joseph Bassary	J. Walter Thompson	Project Manager

The Campaign

Feel Every Smile is a film that explores what a smile means to blind people and how they currently experience them. Some of them talk about what they miss from the time when they could see and those who have never seen a smile describe how they imagine them to look. They are then introduced to an app we created that uses facial recognition to let them know when they are being smiled at. They hold the phone in front of them and react as the phone detects the smiles of those in the room. They then use the app while interacting with those closest to them such as one girl’s Grandad and another’s nephew. After, they give their emotional responses about what it’s like to feel smiles in an entirely new way and how they could see themselves using the technology in their day to day lives. The Grandad also gives his thoughts on the power of a smile and the feeling he gets from his Granddaughter being able to detect his smile in another way.